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Measuring The Impact of B2B PR on Your Customers and Followers

In the brave new world of 2022, there are still those who ask the question, “Is it worth paying for B2B PR? The short answer to that is, absolutely and, in this article, we’ll explain just why B2B PR is more important than ever in terms of the impact on your customers and social media followers. Cracking content is still king for B2B PR In its simplest form, B2B PR is the art of creating compelling messaging and distributing it through a number of channels to reach the right clients. While this is still the case, the methods of achieving this are changing all the time. In 2022, one of the most effective methods of B2B PR is the creation and publishing of high value content. Your clients are businesses who experience different benefits and challenges - and the job of a B2B PR agency in London is to empathise with the challenges while presenting a solution. 89% of surveyed respondents say that thought leadership content enhances their perception of a brand - a figure which speaks for it...
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The 7 Important Facts You Should Know Before Hiring A Digital PR Agency

For a growing business, getting the right message across to the right people is the key to success and, there may come a time when you decide that hiring a professional digital PR agency is the right move for your brand. A professional digital PR agency in London can help your business to reach the right people, and to lay the foundations for scaling but, before signing on the dotted line, there are a few things you need to know. In this article, we’ll tackle the seven important facts you should know before hiring a digital PR agency and, the questions you should be asking: What kind of agency? The first thing to keep in mind is that not all digital PR agencies are created equal. There are different kinds of PR available and, these are: ● Reputation management ● Crisis management ● Media Relations ● Social Media ● Press relations ● Event planning ● Market research ● Copywriting Reputation and crisis management PR tends to be used by larger companies and those who are going through a r...
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Three Top Tips for Digital PR Success

B2B companies seeking to understand what digital PR is and how they might use it to support their marketing and general PR efforts should feel ok about being confused by the subject. A quick search using the term digital PR agency will dredge up a mountain of digital PR content on the subject. The vast majority of this so called guidance is dull, list-based blogging stating the obvious and sharing nothing much of use. As such it represents the bloated underbelly of digital PR. Digital PR originated with link building - as Google's link usage rules changed about a decade ago, the idea of creating large volumes of content that passed as genuine editorial that could create more legitimate back links to a company, gained ground. This was still essentially link building. In recent years however, digital PR became more distinct from SEO in that genuine coverage in the media and increasingly high-quality content became a focus.. If you are prepared to ignore the fact that many digital PR ...
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Adtech PR – How to Fuel Business Development

Change is constant in advertising technology. Businesses that don’t keep pace with key innovations fizzle out and the battle for share of voice in the trade media is constant. If you do not have an active adtech PR programme that gives your particular proposition visibility and positions your team as leading thinkers, your forward momentum could slow. Because many trade media will not cover news issued by adtech vendors, unless it has market significance (such as M&A activity), adtech PR tends to revolve around B2B thought-leadership. There is a constant demand for commentary on live adtech news and for in-depth perspectives too, but there is also a long queue of industry figures ready to supply their points of view. And for good reason as adtech PR is a vital ingredient in the B2B marketing mix that can drive business development. Here’s a fast guide to organising your adtech PR efforts to drive business growth: • Think through your business objectives and how PR can support them...
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10 ways to achieve successful B2B PR in 2022

 The last year or so has seen many businesses temporarily pause their B2B PR out-reach as they sought to cope with the pandemic.  Many companies are now ramping up their PR and marketing efforts, recognizing that the world of business has not stood still, in fact change has accelerated. Almost every sector of business you look at is energised with new innovations, changing operating models, digital transformation and new approaches to managing human talent. Amidst all this change, the big B2B PR challenge is ensuring your business achieves not just visibility amongst all the other voices but recognition and understanding by your target audience – customers, prospects, team, prospective team, business partners. So, as we approach 2022, it’s worth taking a step back and looking at how to achieve a successful B2B PR programme.  Here are ten quick thoughts that provide a framework for an effective B2B PR programme. B2B PR objectives The very first question you should be aske...
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How to work with a London PR Agency

              There is something special about agencies. It doesn't matter if it is a PR agency, advertising agency, design innovation hot shop, digital media agency or an agency with deep expertise customer experience marketing and data, agencies are a particular type of business with unique qualities. They exist to do things that clients can’t. Whether that’s a start-up company or a massive corporation or a public organisation, the point of an agency is to contribute specialist expertise and deliver work a business or organisation is not equipped to achieve on their own. Sometimes this is because it’s more efficient to have certain external resource, but in many cases it’s is because an objective external point of view and a more agile working structure, delivers better results. Certainly, in the sphere of PR, agencies are there to contribute fresh ideas and an independent perspective on business or communications challenges. But what’s it like worki...
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Six Ways to Re-Purpose your B2B PR and Marketing

Boris Johnson’s almost casual suggestion that we face another six months of Covid restrictions, felt like another hand grenade tossed at the business community. Whatever you feel about the management of the pandemic and whether the Government does or doesn’t have a strategy, at least a roadmap of sorts is emerging against which businesses can plan. The next six months will be a psychological battle of confidence for business leadership as much as taking the practical steps needed to ensure their companies thrive in the world beyond the pandemic. Covid represents a period of intense change and challenges from a management point of view. But change in business practice, planning, people’s behaviour, attitudes, politics and of course the environment was already endemic. It’s been said that the crisis is accentuating or accelerating trends that were already underway – working flexibility being the most dramatic example right now. It’s also true of b2b PR and marketing. So, since we have si...
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