SimpaticoPR

              There is something special about agencies. It doesn't matter if it is a PR agency, advertising agency, design innovation hot shop, digital media agency or an agency with deep expertise customer experience marketing and data, agencies are a particular type of business with unique qualities. They exist to do things that clients can’t. Whether that’s a start-up company or a massive corporation or a public organisation, the point of an agency is to contribute specialist expertise and deliver work a business or organisation is not equipped to achieve on their own. Sometimes this is because it’s more efficient to have certain external resource, but in many cases it’s is because an objective external point of view and a more agile working structure, delivers better results. Certainly, in the sphere of PR, agencies are there to contribute fresh ideas and an independent perspective on business or communications challenges. But what’s it like worki...

Boris Johnson’s almost casual suggestion that we face another six months of Covid restrictions, felt like another hand grenade tossed at the business community. Whatever you feel about the management of the pandemic and whether the Government does or doesn’t have a strategy, at least a roadmap of sorts is emerging against which businesses can plan. The next six months will be a psychological battle of confidence for business leadership as much as taking the practical steps needed to ensure their companies thrive in the world beyond the pandemic. Covid represents a period of intense change and challenges from a management point of view. But change in business practice, planning, people’s behaviour, attitudes, politics and of course the environment was already endemic. It’s been said that the crisis is accentuating or accelerating trends that were already underway – working flexibility being the most dramatic example right now. It’s also true of b2b PR and marketing. So, since we have si...