SimpaticoPR

B2B companies seeking to understand what digital PR is and how they might use it to support their marketing and general PR efforts should feel ok about being confused by the subject. A quick search using the term digital PR agency will dredge up a mountain of digital PR content on the subject. The vast majority of this so called guidance is dull, list-based blogging stating the obvious and sharing nothing much of use. As such it represents the bloated underbelly of digital PR. Digital PR originated with link building - as Google's link usage rules changed about a decade ago, the idea of creating large volumes of content that passed as genuine editorial that could create more legitimate back links to a company, gained ground. This was still essentially link building. In recent years however, digital PR became more distinct from SEO in that genuine coverage in the media and increasingly high-quality content became a focus.. If you are prepared to ignore the fact that many digital PR ...