SimpaticoPR

New normal has become one of the phrases that will define 2020, even though we do not know yet what the new normal will be. The Covid crisis illustrates that change, when it comes can be acute, rapid and unpredictable just as easily as slow, incremental and evolutionary. Our new website https://lnkd.in/eN-_Unk emphasises the need for businesses to recognise and embrace change in their communications. The logic is simple. Your customers and other stakeholders want to how your business adds value and will stay relevant amidst the huge changes we all face. From the on-going evolution of technology, consumer behaviour, the imperative to place sustainability at the heart of business operations, employment trends, evolving social values and economics - telling your business story and showcasing your expertise through high quality content has never been more important.  #b2bpr #businesspr #communications #pragency #businesscommunications #contentmarketing Originally Published at -  h...

Public relations is difficult to define, difficult to measure, difficult to do. But PR changes minds, changes politics and societies and makes history. It is all about us every day. While PR essentially operates behind the scenes presenting events, ideas and arguments, making personal connections, leveraging trends and commissioning research, the outcomes are there in front of us every day. The impact of PR is not just what we see and hear in the news, in entertainment media, TV documentaries, podcasts and social content. Its influence trickles down to change or start cultural and societal trends and up-ward to influence governments and other public and commercial organisations. Of course, in a very big way, business-to-business PR (b2b PR) influences commercial decision-making and performance. It’s little wonder that PR has been one of the fastest growth areas of marketing over the last ten years or so and that trend is set to continue. The number of  B2B PR agencies  has exp...