SimpaticoPR

              There is something special about agencies. It doesn't matter if it is a PR agency, advertising agency, design innovation hot shop, digital media agency or an agency with deep expertise customer experience marketing and data, agencies are a particular type of business with unique qualities. They exist to do things that clients can’t. Whether that’s a start-up company or a massive corporation or a public organisation, the point of an agency is to contribute specialist expertise and deliver work a business or organisation is not equipped to achieve on their own. Sometimes this is because it’s more efficient to have certain external resource, but in many cases it’s is because an objective external point of view and a more agile working structure, delivers better results. Certainly, in the sphere of PR, agencies are there to contribute fresh ideas and an independent perspective on business or communications challenges. But what’s it like worki...

Boris Johnson’s almost casual suggestion that we face another six months of Covid restrictions, felt like another hand grenade tossed at the business community. Whatever you feel about the management of the pandemic and whether the Government does or doesn’t have a strategy, at least a roadmap of sorts is emerging against which businesses can plan. The next six months will be a psychological battle of confidence for business leadership as much as taking the practical steps needed to ensure their companies thrive in the world beyond the pandemic. Covid represents a period of intense change and challenges from a management point of view. But change in business practice, planning, people’s behaviour, attitudes, politics and of course the environment was already endemic. It’s been said that the crisis is accentuating or accelerating trends that were already underway – working flexibility being the most dramatic example right now. It’s also true of b2b PR and marketing. So, since we have si...

New normal has become one of the phrases that will define 2020, even though we do not know yet what the new normal will be. The Covid crisis illustrates that change, when it comes can be acute, rapid and unpredictable just as easily as slow, incremental and evolutionary. Our new website https://lnkd.in/eN-_Unk emphasises the need for businesses to recognise and embrace change in their communications. The logic is simple. Your customers and other stakeholders want to how your business adds value and will stay relevant amidst the huge changes we all face. From the on-going evolution of technology, consumer behaviour, the imperative to place sustainability at the heart of business operations, employment trends, evolving social values and economics - telling your business story and showcasing your expertise through high quality content has never been more important.  #b2bpr #businesspr #communications #pragency #businesscommunications #contentmarketing Originally Published at -  h...

Public relations is difficult to define, difficult to measure, difficult to do. But PR changes minds, changes politics and societies and makes history. It is all about us every day. While PR essentially operates behind the scenes presenting events, ideas and arguments, making personal connections, leveraging trends and commissioning research, the outcomes are there in front of us every day. The impact of PR is not just what we see and hear in the news, in entertainment media, TV documentaries, podcasts and social content. Its influence trickles down to change or start cultural and societal trends and up-ward to influence governments and other public and commercial organisations. Of course, in a very big way, business-to-business PR (b2b PR) influences commercial decision-making and performance. It’s little wonder that PR has been one of the fastest growth areas of marketing over the last ten years or so and that trend is set to continue. The number of  B2B PR agencies  has exp...